Introducing AX: A New Name for a New Era of Agent Experience
Today, we're announcing that mapOS is becoming AX™.
The name change is more than cosmetic. It reflects a shift in how we see the future of autonomous agents, human agency, and the infrastructure required to support both. The work has outgrown the "map" metaphor. It has evolved into something deeper: a unifying layer where agents, people, knowledge, and intentions meet. AX is the point everything turns on.
Why AX
AX carries two meanings that define our direction:
1. AX = Agent Experience
In the same way UX reshaped software design for humans, AX reshapes software design for autonomous agents. AX is not a single standard, a fixed spec, or a doctrine. It's a domain where diverse ethics, assumptions, workflows, actions, and forms of community knowledge shape how agents perceive and interact with the world.
Every organization, every ecosystem, every community deserves to define its own Agent Experience. AX makes that possible.
2. AX = The Center of Coordination
Agents don't live inside one interface, one cloud, one device, or one company. They live across distributed systems, local environments, edge devices, and global networks. AX is being built as the coordination plane for this world:
- A place where agents can connect to data and tools
- A place where organizations can define policies, workflows, and verifiable outcomes
- A place where private and open ecosystems can interoperate without sacrificing sovereignty or safety
AX is the structure that holds multi-stakeholder intelligence together.
What AX Represents
AX isn't just a platform. It's the foundation for a new category: enterprise AX infrastructure.
It is purpose-built for a future where:
- Autonomous agents collaborate with humans across private and public networks
- Enterprises build agent ecosystems instead of single-purpose apps
- Communities control their data, their identity, and their impact
- Intelligence is deployed everywhere, not confined to one cloud or one vendor
AX provides the control plane, the standards, and the tools for this world to function. Not as a rigid specification, but as a flexible model that accommodates any industry's ethics, context, or constraints.
Why the Change Now
mapOS captured the early ambition: to help people map outcomes, systems, and shared understanding. That capability remains at the heart of AX. But what we are building has expanded far far beyond that.
AX reflects:
- A broader vision
- A deeper commitment to autonomy and distributed ecosystems
- A clearer identity for enterprises preparing for the next decade of agent-driven systems
Names matter. They carry intent. "AX" names the thing we are actually creating:
a pivot point for the world's transition into autonomous, accountable, multi-stakeholder intelligence.
Where We're Heading
AX is becoming the backbone for:
- Open agent ecosystems
- Private enterprise agent networks
- Edge and distributed environment orchestration
- Policy-driven and verifiable workflows
- Human-centered oversight and accountability
Our mission is simple:
Enable everyone to build, govern, and collaborate through agents with confidence.
This is the next phase. A name with the weight and clarity to match the architecture, the vision, and the movement forming around it.
AX is where AI meets agency.
AX is where distributed intelligence becomes real.
AX is the start of something we intend to last.